Life is full of questions; so this article was written with the intention of solving the question on ONLINE DEGREE PROGRAM . Sure do hope that your questions have been answered.
ONLINE DEGREE PROGRAM
Peer Review Some Fries With That Degree BrandWeek Sri Lankaaposs Colombo University to teach farmers online Lanka Business Online
Fri, 10 Oct 2008 13:28:49 +0000
It s also much of why online and vocational colleges are booming these days with some two year schools now predicting a enrollment spike over last year alone. It follows that nontraditional colleges have been doing lots of marketing. But is selling an education the same as selling shampoo When dreams of a better life are at stake does the marketer bear a greater ethical burden Such are a few of the questions raised by Neal Mendelsohn who runs agency Fourth Wall in Los Angeles. Mendelsohn took a look at the new campaign for Westwood College for us. As he writes these spots show Gen Y viewers just what they want to see. But that might just be the trouble. Online and nontraditional college degree programs are fast becoming the health clubs of the information age but I don t mean that in a positive six pack abs of the mind kind of way. Do a little digging and you ll discover that many of these business colleges have an extraordinarily high dropout rate. In some cases nearly half of all students at the undergraduate level drop out after they realize that higher education requires more money more time and more effort than they were led to expect. And that s where the problems begin for me with Westwood College s new campaign a triad of TV spots currently airing in selected markets encompassing the school s outposts in six states. Rather than portraying the hard work and therefore inherent value that goes into higher education Westwood makes getting your degree look about as tough as downloading a song on iTunes. But what truly pisses me off is having to accept that this campaign may indeed be successful at getting millennials to sign up for classes. Why Because they ll probably end up dropping them. According to the Online Education Database Westwood College s graduation rate stood at . Changing Backgrounds the campaign created by Cactus a Denver based boutique advertising agency is breezy and funny Slap a hip hop soundtrack on this story based ad and you get a reprise of The Fresh Prince of Bel Air . The story line takes an engagingly annoying young man and bounces him through a series of dead end jobs he s a party clown and yes a burger flipper too until one day he sees an ad for Westwood. Drawn in by the advertised ease professionalism and flexibility of the program he snares his B.A. in just three years scoring a solid job and great salary. Just like that Poof he s gone from a red rubber nose and a dirty apron to a trendy loft office and a fabulous career. Probably as a creative director. To be fair to this hard working independent agency Cactus made optimal use of a limited budget by using a single actor and concept then shooting multiple endings. They also crafted some catchy banner ads with headlines like Go from making a living to making a life. What s more the creative execution of these spots is a vast improvement over past Westwood TV spots. You can watch those on YouTube. They ll make your eyes bleed. Now no one disagrees that education makes your life better. But when this school hired its agency shouldn t the real question have been What makes Westwood better equipped to make you better equipped How s this school different from say University of Phoenix Would you be proud of a Westwood degree Answer silence. They re hiding behind the consumer benefit there s no differentiation or higher purpose to any of it. I m left with the unfortunate impression that Westwood College is so eager to have every year old slacker s money that it s willing to lead them into believing that getting an education is as easy and fun as playing a videogame. Well if it were so easy everybody would do it. That s why higher education is so valuable kids. You have to earn it. Which is irrelevant if success is measured by registrations and not graduations. The old days of education marketing are dead dead dead. Which is fine by me. I may have hastened the demise with the work we did for California State University at Northridge. Nobody needs to see yet another ad with flying mortarboard hats and diplomas waved overhead. But someone should have challenged the client to go beyond instant gratification and millennial assumptions to offer a bit of substance. Small agencies must sell big thinking and big ideas the road not taken or why not go with IBM I know that s a tough sell. I ve been there. I can hear the client asking the question Will that put butts in seats Eventually yes and for all the right reasons. Share on LinkedIn Save E mail Print Most Popular RSS Reprints Peer Review Some Fries With That Degree Oct By Neal Mendelsohn The high cost of tuition is part of why that four year degree now takes on average nearly six years to earn. It s also much of why online and vocational colleges are booming these days with some two year schools now predicting a enrollment spike over last year alone. It follows that nontraditional colleges have been doing lots of marketing. But is selling an education the same as selling shampoo When dreams of a better life are at stake does the marketer bear a greater ethical burden Such are a few of the questions raised by Neal Mendelsohn who runs agency Fourth Wall in Los Angeles. Mendelsohn took a look at the new campaign for Westwood College for us. As he writes these spots show Gen Y viewers just what they want to see. But that might just be the trouble. Online and nontraditional college degree programs are fast becoming the health clubs of the information age but I don t mean that in a positive six pack abs of the mind kind of way. Do a little digging and you ll discover that many of these business colleges have an extraordinarily high dropout rate. In some cases nearly half of all students at the undergraduate level drop out after they realize that higher education requires more money more time and more effort than they were led to expect. And that s where the problems begin for me with Westwood College s new campaign a triad of TV spots currently airing in selected markets encompassing the school s outposts in six states. Rather than portraying the hard work and therefore inherent value that goes into higher education Westwood makes getting your degree look about as tough as downloading a song on iTunes. But what truly pisses me off is having to accept that this campaign may indeed be successful at getting millennials to sign up for classes. Why Because they ll probably end up dropping them. According to the Online Education Database Westwood College s graduation rate stood at . Changing Backgrounds the campaign created by Cactus a Denver based boutique advertising agency is breezy and funny Slap a hip hop soundtrack on this story based ad and you get a reprise of The Fresh Prince of Bel Air . The story line takes an engagingly annoying young man and bounces him through a series of dead end jobs he s a party clown and yes a burger flipper too until one day he sees an ad for Westwood. Drawn in by the advertised ease professionalism and flexibility of the program he snares his B.A. in just three years scoring a solid job and great salary. Just like that Poof he s gone from a red rubber nose and a dirty apron to a trendy loft office and a fabulous career. Probably as a creative director. To be fair to this hard working independent agency Cactus made optimal use of a limited budget by using a single actor and concept then shooting multiple endings. They also crafted some catchy banner ads with headlines like Go from making a living to making a life. What s more the creative execution of these spots is a vast improvement over past Westwood TV spots. You can watch those on YouTube. They ll make your eyes bleed. Now no one disagrees that education makes your life better. But when this school hired its agency shouldn t the real question have been What makes Westwood better equipped to make you better equipped How s this school different from say University of Phoenix Would you be proud of a Westwood degree Answer silence. They re hiding behind the consumer benefit there s no differentiation or higher purpose to any of it. I m left with the unfortunate impression that Westwood College is so eager to have every year old slacker s money that it s willing to lead them into believing that getting an education is as easy and fun as playing a videogame. Well if it were so easy everybody would do it. That s why higher education is so valuable kids. You have to earn it. Which is irrelevant if success is measured by registrations and not graduations. The old days of education marketing are dead dead dead. Which is fine by me. I may have hastened the demise with the work we did for California State University at Northridge. Nobody needs to see yet another ad with flying mortarboard hats and diplomas waved overhead. But someone should have challenged the client to go beyond instant gratification and millennial assumptions to offer a bit of substance. Small agencies must sell big thinking and big ideas the road not taken or why not go with IBM I know that s a tough sell. I ve been there. I can hear the client asking the question Will that put butts in seats Eventually yes and for all the right reasons. ADVERTISEMENT ADVERTISEMENT Reading a Branding and Marketing News Magazine such as Brandweek is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly anticipated special report.To help put things into perspective we encourage professionals developing brands corporate branding strategies and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service for the branding and marketing professional on the go. Use your cell phone PDA or Blackberry to gain instant access to the latest brand marketing news trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative so we make it possible to read Brandweek online in print or on the go Advertising Opportunities About Contact Sitemap RSS Superbrands Brand Marketing Home Brand Marketing News Brand Marketing Special Reports Marketing Data Center Brand Marketing Community Online Branding Multimedia Current Issue Subscribe Newsletter Login Mobile Brand Marketing and News Nielsen Business Media . All Rights Reserved. Read our TERMS OF USE PRIVACY POLICY The academic partnership between UT Arlington and Baylor is just one example of the Metroplex hospitals and three Houston hospitals that have decided to partake in the program said Elizabeth Poster dean of the School of Nursing. We didn t have to find them they re here. We work with all these hospitals on an ongoing basis with our nurses already Poster said. The online program is also only one of many offered to nurses who already are working but who would like to advance their careers professionals say. The first class of nurses in the online UT Arlington program will start in mid November Poster said but the unique format of many online programs means that students can start at several different times during a calendar year. Remy Tolentino is a registered nurse and vice president of nursing workforce and leadership development for Baylor Health Care System. She serviced as the chief nursing officer for Baylor University Medical Center in Dallas and she said offering the UT Arlington program to Baylor nurses offered many advantages. We saw this as an opportunity to remove the barriers of accessibility to a BSN degree accessibility and affordability she said. Earning a more advanced nursing degree can be expensive and even in a system like Baylor s which offers tuition reimbursement for its nurses. Additionally it can be hard to find the time to sit through years or months of coursework in a traditional classroom setting said Lisa Holt a registered nurse at Baylor All Saints Medical Center in Fort Worth. We typically do hour shifts which makes it hard to do an evening class whether you re doing a day shift or a night shift Holt said. Holt who works as the medical surgical and rehabilitation education in the nursing education department at Baylor All Saints started an online program in August to earn her master s degree in nursing education. She investigated several different programs and chose the University of Phoenix after hearing good reviews about the programs. Several coworkers also are doing online degree programs she said because of the flexibility. I like the freedom I have of working at midnight if that s what works for me Holt said. Encouraging nurses to pursue their academic careers is good for the hospital system patients and the community Tolentino said and hospitals typically try to give employees as much information as possible about educational options. However she noted it takes a certain amount of focus and drive to get through online courses. It s not for every single person who thinks Oh yeah I ll just go ahead and do it Tolentino said. For the student who understands his or her learning needs and feels that they would progress more effectively through a traditional program we offer that as well. UT Arlington approached Baylor about an academic partnership and held informational sessions for interested employees Tolentino said. Nearly nurses attended the info sessions and six nurses have definitely signed up for the program according to Baylor statistics. However since enrollment is still ongoing that number could increase. UT Arlington also offered to help Baylor nurses fulfill prerequisite coursework Tolentino said to help streamline the process of entering the UT Arlington program. The Journal of the American Medical Association published a study in September looking at Internet based learning for health professionals and concluded that while it appears positive it needs further study to fully assess its impact. . . . Internet based instruction is associated with favorable outcomes across a wide variety of learners learning contexts clinical topics and learning outcomes the study states. Internet based instruction appears to have a large effect compared with no intervention and appears to have an effectiveness similar to traditional methods. The quality of online courses can vary but the mark of a good degree program is that the faculty overseeing the program are the same quality of faculty a student would find in a classroom setting said Dr. Michael Moore senior vice provost at UT Arlington. The RN to BSN program offered at UT Arlington uses courses developed and taught by full time faculty at the School of Nursing and it is the fifth online degree program offered by the university Moore said. It is the second bachelor s degree program offered by UT Arlington the other being a bachelor s in criminology and criminal justice he said. Online courses and distance education is popular for a slew of reasons Moore said and universities are also having to adjust to having their degrees evaluated on a national level. If I m the only university in town offering the degree I can charge whatever I want he said. But when a university is offering an online degree it must compete nationally he said. A student can enroll in California and South Carolina as easily as they can enroll here he said. Whatever the reason for nurses choosing to pursue an online degree the end result is that a better educated health professional will be a positive asset to the community Holt said. You can never have over educated nurses she said. The more education you have the better care you have. Advertisement Advertisement The Fort Worth Business Press Contact Us About Us Advertisers Employment Subscribe Privacy Policy Rights and Permissions Copyright The Fort Worth Business Press The university had started a pilot program in the village of Weligatte in Hambantota in the deep south of the island teaching farmers tissue culture agro technology farm management techniques and marketing. A laboratory has been set up staffed with young girls from the areas who were now producing banana plants a month for sale to farmers who were now getting higher yields and revenue. These farmers incomes have increased ten fold we can definitely see the difference over the past five years Kshanika Hirimburegama vice chancellor of the University of Colombo told LBO. Farming has to be approached in a scientific manner to increase yields improve quality and win markets. Most Sri Lankan farmers were still using traditional methods which were not very effective but a scientific grounding in farming can transform their lives says Hirimburegama. The university will first start a certificate level course leading to a diploma and eventually a Bachelor of Science B.Sc degree. Each level of the program will take one academic year. Sri Lanka s university system can only absorb about . percent of students who complete secondary education. We have done a small survey amongst farmers and we have seen most of them have three C s says Hirimburegama. The basic requirement for university entrance is les than that. The new agriculture course will use a combination of e learning printed materials sent through he post compact discs face to face teaching and lab work. But most of the course work will be conducted through e learning. Farmer will access e learning modules through a network of internet communications kiosks known as Nanasela s promoted by the island s ICT Agency. The program is part of the Sri Lanka government s Distance Education Modernization Project DEMP initially funded with a five million rupee Asian Development Bank grant. Students are expected to contribute a part of the costs though it is subsidized. I personally believe that nothing should be free because if its given free they won t take it seriously says Hirimburegama. RECENT STORIES Sri Lanka cable maker sees Asian resilience as insulation against global financial shock HSBC strengthens capital base of UK subsidiary Sri Lanka DFCC Vardhana Bank s AA lka rating confirmed by Fitch Sri Lanka shares plunge in widespread sell off World stock markets dive in crisis of confidence Sri Lanka central bank intervening for stability Governor Sri Lanka new port requirement urgent says Maersk official Sri Lanka stocks draw foreign funds but pullout fears remain Sri Lanka s Jaffna to get new power plant Sri Lanka Post ties up with DFCC Bank Lanka Business Online All Rights Reserved. Home About Us Advertise with LBO CEO Forum Contact Us Economy Finance Opinion Services ICT Energy Industry Logistic Markets Legal Agriculture Environment Special Reports Politics Defence Sports South Asia World Elections Budgets Miscellaneous Advanced Search
Peer Review Some Fries With That Degree BrandWeek Sri Lankaaposs Colombo University to teach farmers online Lanka Business Online
Fri, 10 Oct 2008 13:28:49 +0000
It s also much of why online and vocational colleges are booming these days with some two year schools now predicting a enrollment spike over last year alone. It follows that nontraditional colleges have been doing lots of marketing. But is selling an education the same as selling shampoo When dreams of a better life are at stake does the marketer bear a greater ethical burden Such are a few of the questions raised by Neal Mendelsohn who runs agency Fourth Wall in Los Angeles. Mendelsohn took a look at the new campaign for Westwood College for us. As he writes these spots show Gen Y viewers just what they want to see. But that might just be the trouble. Online and nontraditional college degree programs are fast becoming the health clubs of the information age but I don t mean that in a positive six pack abs of the mind kind of way. Do a little digging and you ll discover that many of these business colleges have an extraordinarily high dropout rate. In some cases nearly half of all students at the undergraduate level drop out after they realize that higher education requires more money more time and more effort than they were led to expect. And that s where the problems begin for me with Westwood College s new campaign a triad of TV spots currently airing in selected markets encompassing the school s outposts in six states. Rather than portraying the hard work and therefore inherent value that goes into higher education Westwood makes getting your degree look about as tough as downloading a song on iTunes. But what truly pisses me off is having to accept that this campaign may indeed be successful at getting millennials to sign up for classes. Why Because they ll probably end up dropping them. According to the Online Education Database Westwood College s graduation rate stood at . Changing Backgrounds the campaign created by Cactus a Denver based boutique advertising agency is breezy and funny Slap a hip hop soundtrack on this story based ad and you get a reprise of The Fresh Prince of Bel Air . The story line takes an engagingly annoying young man and bounces him through a series of dead end jobs he s a party clown and yes a burger flipper too until one day he sees an ad for Westwood. Drawn in by the advertised ease professionalism and flexibility of the program he snares his B.A. in just three years scoring a solid job and great salary. Just like that Poof he s gone from a red rubber nose and a dirty apron to a trendy loft office and a fabulous career. Probably as a creative director. To be fair to this hard working independent agency Cactus made optimal use of a limited budget by using a single actor and concept then shooting multiple endings. They also crafted some catchy banner ads with headlines like Go from making a living to making a life. What s more the creative execution of these spots is a vast improvement over past Westwood TV spots. You can watch those on YouTube. They ll make your eyes bleed. Now no one disagrees that education makes your life better. But when this school hired its agency shouldn t the real question have been What makes Westwood better equipped to make you better equipped How s this school different from say University of Phoenix Would you be proud of a Westwood degree Answer silence. They re hiding behind the consumer benefit there s no differentiation or higher purpose to any of it. I m left with the unfortunate impression that Westwood College is so eager to have every year old slacker s money that it s willing to lead them into believing that getting an education is as easy and fun as playing a videogame. Well if it were so easy everybody would do it. That s why higher education is so valuable kids. You have to earn it. Which is irrelevant if success is measured by registrations and not graduations. The old days of education marketing are dead dead dead. Which is fine by me. I may have hastened the demise with the work we did for California State University at Northridge. Nobody needs to see yet another ad with flying mortarboard hats and diplomas waved overhead. But someone should have challenged the client to go beyond instant gratification and millennial assumptions to offer a bit of substance. Small agencies must sell big thinking and big ideas the road not taken or why not go with IBM I know that s a tough sell. I ve been there. I can hear the client asking the question Will that put butts in seats Eventually yes and for all the right reasons. Share on LinkedIn Save E mail Print Most Popular RSS Reprints Peer Review Some Fries With That Degree Oct By Neal Mendelsohn The high cost of tuition is part of why that four year degree now takes on average nearly six years to earn. It s also much of why online and vocational colleges are booming these days with some two year schools now predicting a enrollment spike over last year alone. It follows that nontraditional colleges have been doing lots of marketing. But is selling an education the same as selling shampoo When dreams of a better life are at stake does the marketer bear a greater ethical burden Such are a few of the questions raised by Neal Mendelsohn who runs agency Fourth Wall in Los Angeles. Mendelsohn took a look at the new campaign for Westwood College for us. As he writes these spots show Gen Y viewers just what they want to see. But that might just be the trouble. Online and nontraditional college degree programs are fast becoming the health clubs of the information age but I don t mean that in a positive six pack abs of the mind kind of way. Do a little digging and you ll discover that many of these business colleges have an extraordinarily high dropout rate. In some cases nearly half of all students at the undergraduate level drop out after they realize that higher education requires more money more time and more effort than they were led to expect. And that s where the problems begin for me with Westwood College s new campaign a triad of TV spots currently airing in selected markets encompassing the school s outposts in six states. Rather than portraying the hard work and therefore inherent value that goes into higher education Westwood makes getting your degree look about as tough as downloading a song on iTunes. But what truly pisses me off is having to accept that this campaign may indeed be successful at getting millennials to sign up for classes. Why Because they ll probably end up dropping them. According to the Online Education Database Westwood College s graduation rate stood at . Changing Backgrounds the campaign created by Cactus a Denver based boutique advertising agency is breezy and funny Slap a hip hop soundtrack on this story based ad and you get a reprise of The Fresh Prince of Bel Air . The story line takes an engagingly annoying young man and bounces him through a series of dead end jobs he s a party clown and yes a burger flipper too until one day he sees an ad for Westwood. Drawn in by the advertised ease professionalism and flexibility of the program he snares his B.A. in just three years scoring a solid job and great salary. Just like that Poof he s gone from a red rubber nose and a dirty apron to a trendy loft office and a fabulous career. Probably as a creative director. To be fair to this hard working independent agency Cactus made optimal use of a limited budget by using a single actor and concept then shooting multiple endings. They also crafted some catchy banner ads with headlines like Go from making a living to making a life. What s more the creative execution of these spots is a vast improvement over past Westwood TV spots. You can watch those on YouTube. They ll make your eyes bleed. Now no one disagrees that education makes your life better. But when this school hired its agency shouldn t the real question have been What makes Westwood better equipped to make you better equipped How s this school different from say University of Phoenix Would you be proud of a Westwood degree Answer silence. They re hiding behind the consumer benefit there s no differentiation or higher purpose to any of it. I m left with the unfortunate impression that Westwood College is so eager to have every year old slacker s money that it s willing to lead them into believing that getting an education is as easy and fun as playing a videogame. Well if it were so easy everybody would do it. That s why higher education is so valuable kids. You have to earn it. Which is irrelevant if success is measured by registrations and not graduations. The old days of education marketing are dead dead dead. Which is fine by me. I may have hastened the demise with the work we did for California State University at Northridge. Nobody needs to see yet another ad with flying mortarboard hats and diplomas waved overhead. But someone should have challenged the client to go beyond instant gratification and millennial assumptions to offer a bit of substance. Small agencies must sell big thinking and big ideas the road not taken or why not go with IBM I know that s a tough sell. I ve been there. I can hear the client asking the question Will that put butts in seats Eventually yes and for all the right reasons. ADVERTISEMENT ADVERTISEMENT Reading a Branding and Marketing News Magazine such as Brandweek is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly anticipated special report.To help put things into perspective we encourage professionals developing brands corporate branding strategies and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service for the branding and marketing professional on the go. Use your cell phone PDA or Blackberry to gain instant access to the latest brand marketing news trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative so we make it possible to read Brandweek online in print or on the go Advertising Opportunities About Contact Sitemap RSS Superbrands Brand Marketing Home Brand Marketing News Brand Marketing Special Reports Marketing Data Center Brand Marketing Community Online Branding Multimedia Current Issue Subscribe Newsletter Login Mobile Brand Marketing and News Nielsen Business Media . All Rights Reserved. Read our TERMS OF USE PRIVACY POLICY The academic partnership between UT Arlington and Baylor is just one example of the Metroplex hospitals and three Houston hospitals that have decided to partake in the program said Elizabeth Poster dean of the School of Nursing. We didn t have to find them they re here. We work with all these hospitals on an ongoing basis with our nurses already Poster said. The online program is also only one of many offered to nurses who already are working but who would like to advance their careers professionals say. The first class of nurses in the online UT Arlington program will start in mid November Poster said but the unique format of many online programs means that students can start at several different times during a calendar year. Remy Tolentino is a registered nurse and vice president of nursing workforce and leadership development for Baylor Health Care System. She serviced as the chief nursing officer for Baylor University Medical Center in Dallas and she said offering the UT Arlington program to Baylor nurses offered many advantages. We saw this as an opportunity to remove the barriers of accessibility to a BSN degree accessibility and affordability she said. Earning a more advanced nursing degree can be expensive and even in a system like Baylor s which offers tuition reimbursement for its nurses. Additionally it can be hard to find the time to sit through years or months of coursework in a traditional classroom setting said Lisa Holt a registered nurse at Baylor All Saints Medical Center in Fort Worth. We typically do hour shifts which makes it hard to do an evening class whether you re doing a day shift or a night shift Holt said. Holt who works as the medical surgical and rehabilitation education in the nursing education department at Baylor All Saints started an online program in August to earn her master s degree in nursing education. She investigated several different programs and chose the University of Phoenix after hearing good reviews about the programs. Several coworkers also are doing online degree programs she said because of the flexibility. I like the freedom I have of working at midnight if that s what works for me Holt said. Encouraging nurses to pursue their academic careers is good for the hospital system patients and the community Tolentino said and hospitals typically try to give employees as much information as possible about educational options. However she noted it takes a certain amount of focus and drive to get through online courses. It s not for every single person who thinks Oh yeah I ll just go ahead and do it Tolentino said. For the student who understands his or her learning needs and feels that they would progress more effectively through a traditional program we offer that as well. UT Arlington approached Baylor about an academic partnership and held informational sessions for interested employees Tolentino said. Nearly nurses attended the info sessions and six nurses have definitely signed up for the program according to Baylor statistics. However since enrollment is still ongoing that number could increase. UT Arlington also offered to help Baylor nurses fulfill prerequisite coursework Tolentino said to help streamline the process of entering the UT Arlington program. The Journal of the American Medical Association published a study in September looking at Internet based learning for health professionals and concluded that while it appears positive it needs further study to fully assess its impact. . . . Internet based instruction is associated with favorable outcomes across a wide variety of learners learning contexts clinical topics and learning outcomes the study states. Internet based instruction appears to have a large effect compared with no intervention and appears to have an effectiveness similar to traditional methods. The quality of online courses can vary but the mark of a good degree program is that the faculty overseeing the program are the same quality of faculty a student would find in a classroom setting said Dr. Michael Moore senior vice provost at UT Arlington. The RN to BSN program offered at UT Arlington uses courses developed and taught by full time faculty at the School of Nursing and it is the fifth online degree program offered by the university Moore said. It is the second bachelor s degree program offered by UT Arlington the other being a bachelor s in criminology and criminal justice he said. Online courses and distance education is popular for a slew of reasons Moore said and universities are also having to adjust to having their degrees evaluated on a national level. If I m the only university in town offering the degree I can charge whatever I want he said. But when a university is offering an online degree it must compete nationally he said. A student can enroll in California and South Carolina as easily as they can enroll here he said. Whatever the reason for nurses choosing to pursue an online degree the end result is that a better educated health professional will be a positive asset to the community Holt said. You can never have over educated nurses she said. The more education you have the better care you have. Advertisement Advertisement The Fort Worth Business Press Contact Us About Us Advertisers Employment Subscribe Privacy Policy Rights and Permissions Copyright The Fort Worth Business Press The university had started a pilot program in the village of Weligatte in Hambantota in the deep south of the island teaching farmers tissue culture agro technology farm management techniques and marketing. A laboratory has been set up staffed with young girls from the areas who were now producing banana plants a month for sale to farmers who were now getting higher yields and revenue. These farmers incomes have increased ten fold we can definitely see the difference over the past five years Kshanika Hirimburegama vice chancellor of the University of Colombo told LBO. Farming has to be approached in a scientific manner to increase yields improve quality and win markets. Most Sri Lankan farmers were still using traditional methods which were not very effective but a scientific grounding in farming can transform their lives says Hirimburegama. The university will first start a certificate level course leading to a diploma and eventually a Bachelor of Science B.Sc degree. Each level of the program will take one academic year. Sri Lanka s university system can only absorb about . percent of students who complete secondary education. We have done a small survey amongst farmers and we have seen most of them have three C s says Hirimburegama. The basic requirement for university entrance is les than that. The new agriculture course will use a combination of e learning printed materials sent through he post compact discs face to face teaching and lab work. But most of the course work will be conducted through e learning. Farmer will access e learning modules through a network of internet communications kiosks known as Nanasela s promoted by the island s ICT Agency. The program is part of the Sri Lanka government s Distance Education Modernization Project DEMP initially funded with a five million rupee Asian Development Bank grant. Students are expected to contribute a part of the costs though it is subsidized. I personally believe that nothing should be free because if its given free they won t take it seriously says Hirimburegama. RECENT STORIES Sri Lanka cable maker sees Asian resilience as insulation against global financial shock HSBC strengthens capital base of UK subsidiary Sri Lanka DFCC Vardhana Bank s AA lka rating confirmed by Fitch Sri Lanka shares plunge in widespread sell off World stock markets dive in crisis of confidence Sri Lanka central bank intervening for stability Governor Sri Lanka new port requirement urgent says Maersk official Sri Lanka stocks draw foreign funds but pullout fears remain Sri Lanka s Jaffna to get new power plant Sri Lanka Post ties up with DFCC Bank Lanka Business Online All Rights Reserved. Home About Us Advertise with LBO CEO Forum Contact Us Economy Finance Opinion Services ICT Energy Industry Logistic Markets Legal Agriculture Environment Special Reports Politics Defence Sports South Asia World Elections Budgets Miscellaneous Advanced Search
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