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SEO MARKETING
SEO QA Which Is More Likely to Be Clicked ISEDB SEO and PPC Marketing Manager New Media Age
Sat, 22 Nov 2008 13:33:25 +0000
We also offer article writing and submission service to enable viral link building. year old SEO company. See details. Link Building Company Permanent link building strategies proven to increase organic search engine rankings in major search engines. Call LinkBuildersPRO today Online Marketing Firm Reciprocal Consulting Offers Full Service Marketing On A Pay For Performance Basis. Search Engine Optimization can Google really penalize you for purchasing links The reason I ask is because if that were the case couldn t we all just purchase a ton of crappy links to our competitors to knock them out of the search engine results What are your thoughts Can Google penalize for purchasing links or would they just discount them Thanks J. Knox Jill s Response Google can do whatever they want it s their search engine So yes they most certainly could penalize those links if they felt like it. But you are correct that if they started penalizing for things that were out of the site owner s control it could cause big problems both for websites and for Google s search results. I think they typically try to avoid this scenario. What I believe happens in cases like this is that Google probably reviews the site s overall linking profile as well as what they re doing on their actual pages. If they find a decent amount of high quality links from relevant reputable websites and nothing spammy on the pages then they probably just discount any links that they can confirm are paid ones. By the same token I imagine if they review a website and see that it is doing lots of spammy things hoping to get a leg up in the search results perhaps the purchasing of links could be the last straw for that website. I m just speculating however as I don t work for Google and don t have access to their inner circle or their algorithm You may want to read my previous thoughts on buying links Buying Text Links Google s Paid link Smack in the Face Also this week Rand Fishkin wrote an interes ting article providing some tips on buying links without buying links it s worth a read. Jill Shutting Down a Site Hi Jill I work for a nonprofit that since has been operating an e commerce website to provide emerging artists with a web presence. It has earned a toolbar PageRank of thanks to some decent inbound links. Due to a variety of things the parent company of the website has decided it s time to shut the site down. Is there a certain protocol for doing this We are keeping the domain name registered and may someday decide to relaunch the site. I know that if we create a custom page announcing the site s closure we will lose all link popularity and rankings and have to start over again from scratch. I m wondering if it would be better to keep the site hosted for informational purposes by having just a one page site that directs new visitors and old customers to links to some of the artists individual websites rather than redirecting to a page I suspect you will answer that it doesn t make much difference since a one page website will lose its Page Rank and search engine rankings anyway but I just wanted you to confirm. Thanks in advance for your advice N. Anthony Jill s Response It s difficult to say for sure without knowing all the details. However my first choice would be to simply keep the site exactly as is at least in terms of the content. While you may no longer want to offer the e commerce functions perhaps you could allow the artists to simply add a link to their own websites if they have one . In other words when people get to the artists page on your site you could continue to provide the info you re providing but add something that says To view more or purchase this artist s work please visit their website here. If for some reason that s not an option then I would suggest setting up permanent redirects from the artists pages to their own websites. This will at least transfer some of your link popularity over to the artists sites. The worst thing you can do is put up not found pages. Those will remove the website completely from the search engines and if you do decide to relaunch it you may very well be starting from scratch. Leaving just one page up for informational purposes is completely different from ing it. Technically they provide different http header responses to browsers and spiders. You won t lose PageRank at least not from external links if you keep an informational page up as the main home page at least not until or unless the other websites that are linking to yours remove their links. Remember PageRank is completely and totally about links and nothing else as opposed to where your page is ranking in the search results which is affected by the combination of hundreds of factors. Another option is to redirect the entire site via a to another website that the company owns which might be on a similar topic. That will enable the link popularity from the shut down site to transfer to their other site. I do that all the time with my sites if I decide to close them down for some reason. Hope this helps Jill Spread The Word SCOOP This del.icio.us it Digg this Sphinn it Furl Reddit Yahoo this StumbleUpon Google Bookmarks Live Favorites Technorati Jill Whalen Jill Whalen is the owner of High Rankings and moderator of the free weekly email newsletter the High Rankings Advisor. Jill specializes in search engine optimization directory submissions SEO consultations and seminars. She has obtained hundreds of number and spots for her vast array of clients throughout the years. Clients include multi million dollar companies major universities real estate agencies attorneys surgeons dentists and small medium sized businesses. Do you like Jill Whalen s article Then take a look at The Nitty gritty of Writing for the Search Engines where she explains how to write for the search engines and your users. View all articles by Jill Whalen Headline search engine news from around the web Articles and analysis from industry experts Weekly list of new search engines and directories Enter your e mail address Subscribe Unsubscribe NOTE The information entered in this form are kept private. Read our Privacy Statement. Recent Articles Google Adds Customization to Search Results Contributed By Dario Borghino SEO Q A Which Is More Likely to Be Clicked Contributed By Jill Whalen Yahoo Glue Pages Debut in the US Contributed By Dario Borghino DivX Sues Yahoo Over Cancelled Advertisement Deal Contributed By Dario Borghino Google Adds Vocal Recognition Search to iPhone Contributed By Dario Borghino ISEdb Market Place Website SEO Internet Marketing Company Advertise your site here Recent News Microsoft Withdraws Yahoo Offer Date Yahoo AOL Close In on Web Deal Date Equestre Passions through the window of time .AMU Riding Club Magazine Date TIPS TO IMPROVE THE SERP S OF A BLOGSITE Date The Path To Traffic Success. Date How Newsletters can be a beneficial Email marketing Option Date Is Your Website Design Annoying Date The Aligarh District Equestrain Association Date Beyond Pay For Click Three Web Advertising Alternatives Date The Concept Behind Free Directory Submissions. Date Home Advertise with us Contact us Privacy Policy About us ISEdb News Newsletter How to Add a Site Copyright . Internet Search Engine Database. All rights reserved. Find a franchise Select Category All Automotive Business Services Children s Services Cleaning Services Computer the customers and money flocking in. It didn t really work out that way did it That s because people have to first find you among the millions of websites out there. You have to appear high in search engine results. Sure offline you put your website address on everything you produce business cards brochures ads. Since your website first serves current and prospective customers you connect with personally it s well worth having a website even if no one ever finds you through a search engine. But how about those millions or is it billions of strangers surfing the Web perhaps looking for products or services you sell How do you come up high on results on search engines such as Google Yahoo or Live Search Online marketing is now so important to most businesses that I ve included a complete section to it in my just released book Successful Marketing Secrets and Strategies available from booksellers or www.PlanningShop.com . This complete guide to entrepreneurial and affordable marketing includes a full range of online marketing options including social networking blogging banner ads and e mail newsletters. But to attract new business people who ve never had any contact with you in the real or offline world you ll want to learn how to make search engines point people to your site. Or in the lingo of the Web you re going to have to drive traffic to your website. There are two main ways to help your site be highly visible on search engines and you may want to use both . Search Engine Optimization S.E.O. Steps taken to get your site to rank highly in search results without paying search engine companies directly for placement. This is also called organic search because the results appear to come naturally or organically. SEO is done by carefully choosing the words content and design of your Web page to meet the needs of search engines. . Search Engine Marketing S.E.M. Paying for a listing of your website or particular pages of your website to appear at the time a user gets search engine results typically at the top and side of other nonpaid results. This is also referred to as search engine advertising paid search sponsored listings and more. SEM is done by carefully choosing which search words to be associated with then there is a process of bidding to have your website ad placed near those words. Even if you intend to hire others to do SEO or SEM for you which may be likely it helps to have at least a basic knowledge of search engine operations as you choose what to put on your website and where. Here are a few search engine basics to know Keywords The words a user types into a search engine box. The search engine software then goes out and searches the Web for sites that relate well to those keywords. You ll need to figure out which keywords you d most likely want to and naturally would be related to. Algorithms When choosing which websites to show and how high to rank them search engine software uses a set of mathematical formulas or algorithms. These algorithms look for certain factors such as the number of times where and in what context keywords appear in a website then applies mathematical weighting to those factors to determine how closely aligned a website is to a web searcher s likely intent. Search engine algorithms are heavily guarded secrets continually changed and updated. That s why you may want to hire a professional SEO expert to help you rank high if this is important to your business. Results Search engines return two types of search results Nonpaid listings of websites that their own software has found that relate best to those keywords based on their own algorithms. Listings of websites people have paid to have associated with the keywords the user has typed in. These results appear at the top or side or middle of the results page with some slight indicator that these are different results such as a shaded background. In next week s column I ll give you tips on how to rank higher in those results whether SEO or SEM. Rhonda Abrams is president of The Planning Shop publisher of books for entrepreneurs. Her newest book is Successful Marketing Secrets Strategies . Register for Rhonda s free business tips at www.PlanningShop.com . For an index of her columns click here . Copyright Rhonda Abrams . Posted E mail Save Print To report corrections and clarifications contact Reader Editor Brent Jones . For publication consideration in the newspaper send comments to lettersusatoday.com . Include name phone number city and state for verification. Guidelines You share in the USA TODAY community so please keep your comments smart and civil. Don t attack other readers personally and keep your language decent. Use the Report Abuse button to make a difference. Read more . Newspaper Home Delivery Subscribe Today Home News Travel Money Sports Life Tech Weather About USATODAY.com Site Map FAQ Contact Us Jobs with Us Terms of Service Privacy Policy Your California Privacy Right Advertise Press Room Media Lounge Reprints and Permissions News Your Way Mobile News Email News IM Alerts Add USATODAY.com RSS feeds Podcasts Widgets Partners USA WEEKEND Sports Weekly Education Space.com Copyright USA TODAY a division of Gannett Co. Inc. You will be given full control over their SEO and PPC activities and budget and all they ask is you produce outstanding ROI. The ideal candidate Outstanding knowledge and implantation of PPC campaigns Self starter who can achieve excellent ROI Ability to produce outstanding SEO across multiple search engines In return they offer up to k base Company Benefits. Apply Today Email a friend Printer Friendly Site Footer Copyright Centaur Media plc Registered No England. Registered Office St. Giles House Poland Street London W F AX. All rights reserved. About Us Contacts Site Map Advertising Terms Conditions Privacy Policy FAQs Subscribe Adverts Login to New Media Age NMA Online Username Password Forgotten Password Quick Search Form Keywords Search the New Media Age NMA News Archive Adverts Site Navigation HOME THIS WEEK S NMA NEWS FEATURES COMMENT VIEWPOINT JOBS Search Jobs Jobs By Email Employer A Z Consultant A Z Recruiter Services Job feeds RESEARCH DIARY SUPPLIER DIRECTORY USEFUL LINKS NMA LIVE WEB REGISTER TOP INTERNET MOBILE TV SEARCH NEWSFEEDS NMA PODCAST SUBSCRIBE Adverts Promotional Content
Online Jewelyr Auction
SEO QA Which Is More Likely to Be Clicked ISEDB SEO and PPC Marketing Manager New Media Age
Sat, 22 Nov 2008 13:33:25 +0000
We also offer article writing and submission service to enable viral link building. year old SEO company. See details. Link Building Company Permanent link building strategies proven to increase organic search engine rankings in major search engines. Call LinkBuildersPRO today Online Marketing Firm Reciprocal Consulting Offers Full Service Marketing On A Pay For Performance Basis. Search Engine Optimization can Google really penalize you for purchasing links The reason I ask is because if that were the case couldn t we all just purchase a ton of crappy links to our competitors to knock them out of the search engine results What are your thoughts Can Google penalize for purchasing links or would they just discount them Thanks J. Knox Jill s Response Google can do whatever they want it s their search engine So yes they most certainly could penalize those links if they felt like it. But you are correct that if they started penalizing for things that were out of the site owner s control it could cause big problems both for websites and for Google s search results. I think they typically try to avoid this scenario. What I believe happens in cases like this is that Google probably reviews the site s overall linking profile as well as what they re doing on their actual pages. If they find a decent amount of high quality links from relevant reputable websites and nothing spammy on the pages then they probably just discount any links that they can confirm are paid ones. By the same token I imagine if they review a website and see that it is doing lots of spammy things hoping to get a leg up in the search results perhaps the purchasing of links could be the last straw for that website. I m just speculating however as I don t work for Google and don t have access to their inner circle or their algorithm You may want to read my previous thoughts on buying links Buying Text Links Google s Paid link Smack in the Face Also this week Rand Fishkin wrote an interes ting article providing some tips on buying links without buying links it s worth a read. Jill Shutting Down a Site Hi Jill I work for a nonprofit that since has been operating an e commerce website to provide emerging artists with a web presence. It has earned a toolbar PageRank of thanks to some decent inbound links. Due to a variety of things the parent company of the website has decided it s time to shut the site down. Is there a certain protocol for doing this We are keeping the domain name registered and may someday decide to relaunch the site. I know that if we create a custom page announcing the site s closure we will lose all link popularity and rankings and have to start over again from scratch. I m wondering if it would be better to keep the site hosted for informational purposes by having just a one page site that directs new visitors and old customers to links to some of the artists individual websites rather than redirecting to a page I suspect you will answer that it doesn t make much difference since a one page website will lose its Page Rank and search engine rankings anyway but I just wanted you to confirm. Thanks in advance for your advice N. Anthony Jill s Response It s difficult to say for sure without knowing all the details. However my first choice would be to simply keep the site exactly as is at least in terms of the content. While you may no longer want to offer the e commerce functions perhaps you could allow the artists to simply add a link to their own websites if they have one . In other words when people get to the artists page on your site you could continue to provide the info you re providing but add something that says To view more or purchase this artist s work please visit their website here. If for some reason that s not an option then I would suggest setting up permanent redirects from the artists pages to their own websites. This will at least transfer some of your link popularity over to the artists sites. The worst thing you can do is put up not found pages. Those will remove the website completely from the search engines and if you do decide to relaunch it you may very well be starting from scratch. Leaving just one page up for informational purposes is completely different from ing it. Technically they provide different http header responses to browsers and spiders. You won t lose PageRank at least not from external links if you keep an informational page up as the main home page at least not until or unless the other websites that are linking to yours remove their links. Remember PageRank is completely and totally about links and nothing else as opposed to where your page is ranking in the search results which is affected by the combination of hundreds of factors. Another option is to redirect the entire site via a to another website that the company owns which might be on a similar topic. That will enable the link popularity from the shut down site to transfer to their other site. I do that all the time with my sites if I decide to close them down for some reason. Hope this helps Jill Spread The Word SCOOP This del.icio.us it Digg this Sphinn it Furl Reddit Yahoo this StumbleUpon Google Bookmarks Live Favorites Technorati Jill Whalen Jill Whalen is the owner of High Rankings and moderator of the free weekly email newsletter the High Rankings Advisor. Jill specializes in search engine optimization directory submissions SEO consultations and seminars. She has obtained hundreds of number and spots for her vast array of clients throughout the years. Clients include multi million dollar companies major universities real estate agencies attorneys surgeons dentists and small medium sized businesses. Do you like Jill Whalen s article Then take a look at The Nitty gritty of Writing for the Search Engines where she explains how to write for the search engines and your users. View all articles by Jill Whalen Headline search engine news from around the web Articles and analysis from industry experts Weekly list of new search engines and directories Enter your e mail address Subscribe Unsubscribe NOTE The information entered in this form are kept private. Read our Privacy Statement. Recent Articles Google Adds Customization to Search Results Contributed By Dario Borghino SEO Q A Which Is More Likely to Be Clicked Contributed By Jill Whalen Yahoo Glue Pages Debut in the US Contributed By Dario Borghino DivX Sues Yahoo Over Cancelled Advertisement Deal Contributed By Dario Borghino Google Adds Vocal Recognition Search to iPhone Contributed By Dario Borghino ISEdb Market Place Website SEO Internet Marketing Company Advertise your site here Recent News Microsoft Withdraws Yahoo Offer Date Yahoo AOL Close In on Web Deal Date Equestre Passions through the window of time .AMU Riding Club Magazine Date TIPS TO IMPROVE THE SERP S OF A BLOGSITE Date The Path To Traffic Success. Date How Newsletters can be a beneficial Email marketing Option Date Is Your Website Design Annoying Date The Aligarh District Equestrain Association Date Beyond Pay For Click Three Web Advertising Alternatives Date The Concept Behind Free Directory Submissions. Date Home Advertise with us Contact us Privacy Policy About us ISEdb News Newsletter How to Add a Site Copyright . Internet Search Engine Database. All rights reserved. Find a franchise Select Category All Automotive Business Services Children s Services Cleaning Services Computer the customers and money flocking in. It didn t really work out that way did it That s because people have to first find you among the millions of websites out there. You have to appear high in search engine results. Sure offline you put your website address on everything you produce business cards brochures ads. Since your website first serves current and prospective customers you connect with personally it s well worth having a website even if no one ever finds you through a search engine. But how about those millions or is it billions of strangers surfing the Web perhaps looking for products or services you sell How do you come up high on results on search engines such as Google Yahoo or Live Search Online marketing is now so important to most businesses that I ve included a complete section to it in my just released book Successful Marketing Secrets and Strategies available from booksellers or www.PlanningShop.com . This complete guide to entrepreneurial and affordable marketing includes a full range of online marketing options including social networking blogging banner ads and e mail newsletters. But to attract new business people who ve never had any contact with you in the real or offline world you ll want to learn how to make search engines point people to your site. Or in the lingo of the Web you re going to have to drive traffic to your website. There are two main ways to help your site be highly visible on search engines and you may want to use both . Search Engine Optimization S.E.O. Steps taken to get your site to rank highly in search results without paying search engine companies directly for placement. This is also called organic search because the results appear to come naturally or organically. SEO is done by carefully choosing the words content and design of your Web page to meet the needs of search engines. . Search Engine Marketing S.E.M. Paying for a listing of your website or particular pages of your website to appear at the time a user gets search engine results typically at the top and side of other nonpaid results. This is also referred to as search engine advertising paid search sponsored listings and more. SEM is done by carefully choosing which search words to be associated with then there is a process of bidding to have your website ad placed near those words. Even if you intend to hire others to do SEO or SEM for you which may be likely it helps to have at least a basic knowledge of search engine operations as you choose what to put on your website and where. Here are a few search engine basics to know Keywords The words a user types into a search engine box. The search engine software then goes out and searches the Web for sites that relate well to those keywords. You ll need to figure out which keywords you d most likely want to and naturally would be related to. Algorithms When choosing which websites to show and how high to rank them search engine software uses a set of mathematical formulas or algorithms. These algorithms look for certain factors such as the number of times where and in what context keywords appear in a website then applies mathematical weighting to those factors to determine how closely aligned a website is to a web searcher s likely intent. Search engine algorithms are heavily guarded secrets continually changed and updated. That s why you may want to hire a professional SEO expert to help you rank high if this is important to your business. Results Search engines return two types of search results Nonpaid listings of websites that their own software has found that relate best to those keywords based on their own algorithms. Listings of websites people have paid to have associated with the keywords the user has typed in. These results appear at the top or side or middle of the results page with some slight indicator that these are different results such as a shaded background. In next week s column I ll give you tips on how to rank higher in those results whether SEO or SEM. Rhonda Abrams is president of The Planning Shop publisher of books for entrepreneurs. Her newest book is Successful Marketing Secrets Strategies . Register for Rhonda s free business tips at www.PlanningShop.com . For an index of her columns click here . Copyright Rhonda Abrams . Posted E mail Save Print To report corrections and clarifications contact Reader Editor Brent Jones . For publication consideration in the newspaper send comments to lettersusatoday.com . Include name phone number city and state for verification. Guidelines You share in the USA TODAY community so please keep your comments smart and civil. Don t attack other readers personally and keep your language decent. Use the Report Abuse button to make a difference. Read more . Newspaper Home Delivery Subscribe Today Home News Travel Money Sports Life Tech Weather About USATODAY.com Site Map FAQ Contact Us Jobs with Us Terms of Service Privacy Policy Your California Privacy Right Advertise Press Room Media Lounge Reprints and Permissions News Your Way Mobile News Email News IM Alerts Add USATODAY.com RSS feeds Podcasts Widgets Partners USA WEEKEND Sports Weekly Education Space.com Copyright USA TODAY a division of Gannett Co. Inc. You will be given full control over their SEO and PPC activities and budget and all they ask is you produce outstanding ROI. The ideal candidate Outstanding knowledge and implantation of PPC campaigns Self starter who can achieve excellent ROI Ability to produce outstanding SEO across multiple search engines In return they offer up to k base Company Benefits. Apply Today Email a friend Printer Friendly Site Footer Copyright Centaur Media plc Registered No England. Registered Office St. Giles House Poland Street London W F AX. All rights reserved. About Us Contacts Site Map Advertising Terms Conditions Privacy Policy FAQs Subscribe Adverts Login to New Media Age NMA Online Username Password Forgotten Password Quick Search Form Keywords Search the New Media Age NMA News Archive Adverts Site Navigation HOME THIS WEEK S NMA NEWS FEATURES COMMENT VIEWPOINT JOBS Search Jobs Jobs By Email Employer A Z Consultant A Z Recruiter Services Job feeds RESEARCH DIARY SUPPLIER DIRECTORY USEFUL LINKS NMA LIVE WEB REGISTER TOP INTERNET MOBILE TV SEARCH NEWSFEEDS NMA PODCAST SUBSCRIBE Adverts Promotional Content
Online Jewelyr Auction
posted by Gonzalo Israel at 10:33 AM
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Affiliate Marketing On The Internet
Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.
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